This policy describes the personal information BioCalth International Inc. and our brands collect about you, why we collect it, how we use it, and when we share it with third parties. This policy covers our online experiences including our websites and mobile apps. Our policy also describes the choices you can make about how we collect and use your information. If our information practices change, we will post an updated policy on our website. You can tell if the policy has changed by checking the revision date that appears above. If we change the policy in a material way, we will provide appropriate notice to you. You may exercise your choices about how we collect and use your information consistent with this policy at any time.
What kind of information does BioCalth International Inc. collect?
We may collect personal information from you, such as your name, email address, postal address, phone number, credit card number, gender, birthday, personal interests, etc., when you visit one of our websites, install or use our mobile apps, place an order online or by phone, save your information with us online, contact us with a question or concern, or participate in a contest, promotion, or survey. We maintain a record of your product interests and the purchases you make online, through a mobile app, by phone and in our stores.
We may combine personal information with information about your online and in-store transactions and other interactions with us, including your purchases. We may also combine your personal information with information we receive from other sources, such as joint marketing partners, public databases, publicly available pages on social media platforms and other third parties. In addition, if you choose to engage in social sharing, such as by connecting your social media account to your customer account or by logging into your customer account from your social media account, the social media site may share information with us about your use of their services, including profile information, information about your contacts and content you have viewed or liked. Please refer to the social media site’s privacy settings to control how your information is shared.
How does BioCalth International Inc. use my information?
We may use your personal information in the following ways:
- To process and fulfill your order, including to send you emails to confirm your order status and shipment
- To communicate with you and to send you information by email, postal mail, telephone, text message, or other means about our products, services, contests, and promotions, including marketing communications that we believe may be of interest to you
- To make your shopping experience easier, more enjoyable and more efficient
- To address problems with and improve our products, brands, services and technologies, as well as to develop new products and services
- To allow you to use our in-store and online technologies
- To provide consistent, personalized services across all channels and all of our brands, including to personalize our advertising, marketing communications, shopping experiences and promotional offers
- To organize local community events, promotions and in-store experiences
- To facilitate social sharing
- To allow you to apply for an offer of credit from a payment card provider
- To allow you to enroll and participate in a loyalty or customer relationship program
- To administer and fulfill our contests and other promotions
- To help us learn more about your shopping preferences
- To prevent, detect, mitigate and investigate fraud, security breaches and activities that are or potentially may be prohibited or illegal
- As we believe to be required or appropriate to protect the rights, property, safety and security of BioCalth International Inc. and our employees, customers and others
- As we believe to be required or appropriate under applicable law, to respond to requests from government authorities and to comply with legal process
You always have the choice not to receive marketing information or calls. For instructions on opting out, please see the section entitled, “How do I make choices about receiving promotional communications?”, below.
How does BioCalth International Inc. share my information?
We may share your personal information in the following ways:
- Brands. When you provide personal information to one of our BioCalth International Inc. brands, we may share that information with our other BioCalth International Inc. brands.
- Direct Mail. If you purchase products through our website or by placing a catalog order by phone or mail, we may share your name, postal address, and shopping history with like-minded organizations for their direct mail marketing purposes. We do not share email addresses for such purposes. We also do not share personal information about customers who only browse, email comments, request a catalog, or request email updates, or who purchase only Biocalth, and its brands. If you would prefer that we not share information about you with other companies, please let us know by contacting Athleta customer service as described in the section entitled, “How do I contact you?”, below.
- By You. You may disclose personal information when you post content to our websites, in-store technologies or other public forums, such as our brands’ social media pages, blogs, and online product reviews. Any information that you disclose through these services will become public.
- Service Providers. We may share your information with our service providers who manage our customer information and perform services on our behalf, such as fulfilling promotions, sending communications to our customers, conducting surveys, etc. We do not authorize any of these service providers to make any other use or disclosure of your information.
- Third Parties. We may share your information when we team up with another company to offer or provide products, services, contests, or promotions to our customers.
- Legal Requirements. We may share information about you if necessary or appropriate, in our good faith judgment, to comply with laws or regulations or in response to a valid subpoena, order, or government request, or to protect the operations, privacy, safety, property or rights of BioCalth International Inc. or others.
- Business Transfer. In the unlikely event of a sale or merger of BioCalth International Inc. or any of our businesses, our customers’ personal information and other information we have collected as described in this policy may be among the transferred business assets.
How do I access or change my information?
You can review and change certain personal information related to your use of our online sites (such as your name and contact information). To access your information at a BioCalth International Inc. website, simply sign in to your account using your email address and password, and you will be able to edit your personal information in your account profile.
You can also ask us to update your personal information by contacting us as described in the section entitled, “How do I contact you?”, below. Please note that any request to update your personal information may take up to 10 days for your email request and 6-8 weeks for your postal mail request.
How do I make choices about receiving promotional communications?
BioCalth International Inc. and our brands want to communicate with you only if you want to hear from us. If you prefer not to receive promotional information, such as information about special offers and sales events, from one or more of our brands, you can let us know by contacting our customer service as described in the section entitled, “How do I contact you?”, below.
If contacting customer service, please be sure to include your full name and the email address you used when you registered with or made a purchase from the BioCalth International Inc. brand. If you ask us to remove your name and address from promotional lists, we will maintain your name in a “do not contact” file to ensure that we can honor your request. It may take up to 10 days to process your email request and 6-8 weeks to process your postal mail request, during which period you may continue to receive communications from BioCalth International Inc.
If you change your mind, you can start receiving promotional communications from us again by logging into your online account and changing your preferences, by signing up when you visit our websites or our stores or when you enter a sweepstakes or contest, or by contacting customer service.
Please note that when you make an online purchase from us, we will continue to confirm your order status and shipment by email. We may also need to contact you via telephone, email or postal mail with questions or information regarding your order.
How is my information used for behavioral or targeted advertising and what choices do I have?
We use our own cookies to help determine which of our ads are shown to you on other websites. To opt out of this targeted online advertising by BioCalth International Inc. that utilizes our cookies, please click here.
We also work with third-party companies that use their tracking technologies (including cookies and pixel tags) on our websites in order to provide tailored advertisements on our behalf and on behalf of other advertisers across the Internet. These companies may collect information about your activity on our sites and your interaction with our advertising and other communications and use this information to determine which ads you see on third-party websites and applications. These technologies and the information collected about you may also be used to track your activity across multiple devices. For more information about this practice and to understand your options including how to opt out of receiving these tailored advertisements, please visit http://www.aboutads.info.
Please note that even if you opt-out, these tracking technologies may still collect data and you will still see ads, but they will not be targeted based upon the information collected through these tracking technologies.
How do I know my personal information is secure?
We do our best to provide you with a safe and convenient shopping experience. We have in place certain physical, electronic, contractual, and managerial safeguards to help protect the security and privacy of your personal information.
If for any reason you cannot access the secure server, or if you’re not quite comfortable shopping online at any of our websites, please feel free to place your order with us by telephone at the number listed in the section entitled, “How do I contact you?”, below.
What about links to other websites?
How do I contact you?
California Do Not Track Disclosure
Do Not Track is a privacy preference that users can set in their web browsers. When a user turns on the Do Not Track signal, the browser sends a message to websites requesting them not to track the user. At this time, we do not respond to Do Not Track browser settings or signals. For information about Do Not Track, please visit: www.allaboutdnt.org.